How to develop a marketing plan that actually works

15 mins to learn how to create an effective marketing plan

Take your marketing juggernaut on the road with a solid plan to put it into effect

Join 3934 learners in mastering this module!
Francis Love smiling and pointing to a marketing canvas with 4 different parts which says "marketing plan"
Sales and marketing
Pre-revenue

How to develop a marketing plan that actually works

What’s inside

In this lesson, learn why you really need a watertight marketing plan to put your product or service out there. Find out the steps and tools you need to craft essential steps that will act as an effective marketing plan.

What you will learn

What you will create

Reviews

reviewer
Hannah Waters

Serial entrepreneur

I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.

reviewer
Jorge Fields

Managing partner, Cupido Capital

Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.

reviewer
Oscar Ramsey

CEO, Accelerata

Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.

reviewer
Ashish Vivekananda

Head of IEAD Rockett program

Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.

reviewer
Federico Mancini

Italian student

I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!

reviewer
Hannah Waters

Serial entrepreneur

I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.

reviewer
Jorge Fields

Managing partner, Cupido Capital

Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.

reviewer
Oscar Ramsey

CEO, Accelerata

Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.

reviewer
Ashish Vivekananda

Head of IEAD Rockett program

Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.

reviewer
Federico Mancini

Italian student

I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!

reviewer
Hannah Waters

Serial entrepreneur

I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.

reviewer
Jorge Fields

Managing partner, Cupido Capital

Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.

reviewer
Oscar Ramsey

CEO, Accelerata

Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.

reviewer
Ashish Vivekananda

Head of IEAD Rockett program

Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.

reviewer
Federico Mancini

Italian student

I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!

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Frances Love, Nancy Newman and technical engineers smiling and fixing equipment.