How to create a powerful concept

20 min to learn all about concepts

Give style to your project. Create a narrative and visual concept that gives the product a recognizable and functional identity

Join 4702 learners in mastering this module!
A hub and spoke model with the circle in the centre called Brand Concept, and spokes to 2 smaller circles -design- and -communication- and then smaller circles like advertisment, communication, sponsorship, new product release, which stem from both of the circles
Product development
Pre-revenue

How to create a powerful concept

What’s inside

Learn what the concept phase is, what it is based on, and what it is for. You will also find out more about some steps to help you generate a narrative and a visual style suitable for your product. You'll have a base that will allow you to develop any brand element you need

What you will learn

What you will create

Reviews

reviewer
Hannah Waters

Serial entrepreneur

I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.

reviewer
Jorge Fields

Managing partner, Cupido Capital

Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.

reviewer
Oscar Ramsey

CEO, Accelerata

Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.

reviewer
Ashish Vivekananda

Head of IEAD Rockett program

Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.

reviewer
Federico Mancini

Italian student

I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!

reviewer
Hannah Waters

Serial entrepreneur

I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.

reviewer
Jorge Fields

Managing partner, Cupido Capital

Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.

reviewer
Oscar Ramsey

CEO, Accelerata

Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.

reviewer
Ashish Vivekananda

Head of IEAD Rockett program

Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.

reviewer
Federico Mancini

Italian student

I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!

reviewer
Hannah Waters

Serial entrepreneur

I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.

reviewer
Jorge Fields

Managing partner, Cupido Capital

Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.

reviewer
Oscar Ramsey

CEO, Accelerata

Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.

reviewer
Ashish Vivekananda

Head of IEAD Rockett program

Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.

reviewer
Federico Mancini

Italian student

I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!

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Frances Love, Nancy Newman and technical engineers smiling and fixing equipment.